The Giving Movement: Leading Decarbonisation and Supply Chain Transformation in the Fashion Industry

About The Giving Movement

The Giving Movement is a Dubai based sustainable fashion brand founded by Dominic Nowell-Barnes. Seeing the fashion industry’s impact on climate change and in some areas unethical practices, Dominic made it his mission to create a vehicle of positive change that everyone can be a part of. 

The Giving Movement launched in April 2020, created as a way to alter the way fashion is consumed and to shed light on conscious consumerism. The goal was to create a new model where sustainability is curated for youth, a disruptive brand that creates meaningful apparel — making an impact with every purchase.

Sustainability lies at the very core of The Giving Movement, with a strong focus on materials, packaging as well as supplier engagement, and an ambition of being Net zero.

The Challenge

The Giving Movement was keen to take the next step on their decarbonisation journey. Despite previously conducting Life Cycle Analyses for their materials, The Giving Movement lacked clarity on key emission hotspots across their supply chain, which spans two continents and over 200 suppliers. While they had already rolled out biodegradable packaging and low-emissions wash care instructions, The Giving Movement was keen to understand the most impact opportunities to reduce their Scope 3 emissions even further.

The Terrascope Solution

Partnering with Terrascope, The Giving Movement conducted a thorough assessment of their emissions footprint, with a focus on further reducing their Scope 3 emissions. The collaboration unlocked value in two key areas:

01.
Speed and Operational Efficiency

Terrascope provided The Giving Movement with a comprehensive understanding of their emissions across their entire value chain, processing 1,200 business activity data line items in just two weeks. This enabled them to establish a scalable and repeatable model for emissions measurement and management – enhancing strategic decision-making and reporting credibility.

02.
Building an Impactful Decarbonisation Program and Optimising Investments

By arming The Giving Movement with the capability to drill down into emissions hotspots and drivers, Terrascope is enabling them to pinpoint meaningful carbon reduction opportunities. Using Terrascope, The Giving Movement found that 87% of their Scope 3 emissions could be attributed to three main activity categories: usage of sold products (35%); the purchase of goods and services (33%); and upstream transportation (27%).

Hotspot analytics provided The Giving Movement with insights into the specific activities driving emissions within each category. For example, emissions associated with sold product usage were predominantly influenced by the frequent washing of items such as activewear, rib active, and lounge wear. Meanwhile, analysis of upstream transportation emissions revealed that although air courier contributed 72% of emissions, it accounted for a mere 4% of transportation volume. In contrast, sea couriers contributed 26% of emissions but handled 95% of transportation volume.

After identifying emissions hotspots and key drivers, The Giving Movement leveraged Terrascope to simulate different decarbonisation initiatives. One notable simulation prioritised sea and land transportation over air shipping – uncovering an opportunity to reduce upstream transportation emissions by 18.7% while still meeting customer demand and expectations. Terrascope also helped The Giving Movement evaluate the optimal location for a new warehouse that would ensure lower emissions and timely product delivery.

Finally, The Giving Movement leveraged Terrascope to identify, evaluate, and compare reduction opportunities within their vast supplier network. These included waste reduction in production, adoption of energy- and water-efficient technologies, and transitioning to renewable energy sources.